Body Shop
From the outset of the project it was clear that body shop no longer was the lead competitor and had been overtaken as the pioneers of ethical beauty.
So to put The Body Shop back on the market, the focus for the campaign was to show how much effort they go to make their products natural.
As Body Shop believes there is only one way to being beautiful and that is nature’s way, we aptly used this message for this campaign reinventing it in a fun and witty way to establishes them back on the market as the pioneers of ethical beauty.
So to put The Body Shop back on the market, the focus for the campaign was to show how much effort they go to make their products natural.
As Body Shop believes there is only one way to being beautiful and that is nature’s way, we aptly used this message for this campaign reinventing it in a fun and witty way to establishes them back on the market as the pioneers of ethical beauty.
As Body Shop believes there is only one way to being beautiful and that is nature’s way, we aptly used the message for this campaign: “release your inner beast” giving everyone who uses the body shop products a boost to the self-esteem.
